Molecular Point of View: Essentials for Selecting the Right Content Management Solution

My Point of View paper was published on Molecular’s website today.

From the content:

It would be hard to imagine today’s Web without Content Management Systems (CMS). The volume of content on the Web is increasing at a record pace, yet businesses and consumers alike are expecting to find just the right information, in just the right place, and at just the right time. Only a mature CMS can help control these opposing trends.
Although CMS products have become a virtual commodity, a custom implementation is still a significant undertaking that must be carefully planned and executed. Therefore, it is important to understand the various applications of a CMS and the potential value they can provide in a specificbusiness situation. This paper will help you to understand what a CMS product should do, what it cannot do, and the key criteria to consider when evaluating and selecting a CMS for your business.